How Marketers Collaborate Effectively Across Departments According to HubSpot Marketing Leaders

Successful marketers understand how important regular and consistent content creation is to their marketing strategy. If you’ve read our articles on the benefits of sales and customer service alignment, you likely understand the importance of a customer success strategy that leverages cross-departmental collaboration and integration. By working together, can ensure that a business is meeting the needs of its customers and growing its customer base. If you’re unsure how marketing and customer service can work together in your business, consider hiring a marketing consultant or customer service expert to help you get started. By working together, marketing and customer service can create a virtuous circle that leads to more satisfied customers and business for your company.

This can result in a disjointed customer experience that can impact your company’s reputation, and churn rates, and even turn your customers away to competitors. With departmental silos, the people in each department likely enjoy the way they work, including the processes and routines they’ve become comfortable with over time. This can make them resistant to change if you propose policies that may disrupt the environments they’ve come to know.

Benefits of joint marketing campaigns

Team leaders should have access to a dashboard that consolidates all this information into one single view. With Databox, you can create live custom dashboards that can be easily shared across departments. By combining all of your shared metrics into a single view, marketing and customer service teams will be able to easily spot trends, draw correlations, monitor goals, and make adjustments in real-time. They conduct market research to understand customer preferences, analyze competitors, and identify emerging trends. Based on this knowledge, they develop marketing plans, create compelling advertising campaigns, manage social media presence, optimize digital platforms, and enhance customer experiences. Marketing departments also collaborate with sales teams to align strategies, generate leads, and support the conversion of prospects into customers.

86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. When it comes to managing rental properties, finding the right accounting software is crucial. QuickBooks, a popular and widely used accounting software, offers solutions specifically tailored for rental property management.

Reasons for Outsourcing Support Services Department: Conclusion

When clients have questions asking about certain offerings or want to know what the process is for a particular service, turn to blog posts, video tutorials, and infographics that your team has on hand. Sending these to your clients will make them better informed and assured that you’re the top in your field. But even with the same goals and working on the same tools, collaboration won’t exist if the teams aren’t interested in talking to each other. You can’t force effective collaboration between different departments if they feel like strangers. The best way to do this is to create a workflow map or process map which outlines every task, decision, decision-maker, and potential bottleneck involved. For example, this is what a process map for a collaborative process between customer support and your product team might look like.

• These case studies highlight the positive impact of having a marketing department in driving brand recognition, customer engagement, and business growth.
• Your marketing team is responsible for not just the creative assets of your brand, but also your messaging.
• Okay, so silos between teams lead to less satisfied customers, but why should you care?
• Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.
• For example, if you’re facing communication barriers and territorialism between departments, you should work to create opportunities for employees to socialize with each other outside of standard office hours.
• Companies tend to think of HR and marketing as separate entities and working in parallel.

Building a customer loyalty program is a key way to keep loyal customers engaged with your brand. Customer problems aren’t the only discussion topic your customer support team shares with the marketing. They are also often the best equipped and first to identify cases of customer happiness and success. You should know where on the website to find that ebook, how to log in to that webinar, and where to enter that contest. However, many businesses don’t realize that these two departments must work together to be truly effective. Marketing efforts will only go so far if they’re not backed up by excellent customer service, and vice versa.

Questions & More Information

One of these tasks is sending personalised content based on identified interests. To take advantage of this strategic knowledge, marketing automation tools such as HubSpot or other CRMs allow you to create dynamic lists of contacts based on the content they have consulted. Depending on the friction points of your prospects, your teams should work together to identify and create valuable content to be distributed. However, beyond the content itself, one of the keys is to be able to detect where a prospect is in the buying process. In this article we explain how to transfer all the power of the digital channel to the sales department. This way you can create a digital strategy that integrates the best of each team.

When teams are guided by a common vision and understand how their work fits into the larger context, they’re more empowered to take initiative. More than half of HR professionals anticipate that artificial intelligence will create new roles within their organization in the near future. If you want a way to get complex multi-department workflows under control, connect with one of our Automation Experts to see how we can help you streamline collaboration between your teams. Pretty much every HR-related process is only efficient if you have collaboration and input from other departments. You should also try to have every team use the same digital workspace tools to streamline communication instead of trying to bridge the gap between Slack and other tools with email. 41% of experts state that operational silos are a significant barrier to providing a seamless customer experience.

Asking these simple questions at the outset can help collaborations move more smoothly, and prevent miscommunication. While you’re busy asking questions, take a few minutes to ask about work-style preferences, too. This includes topics like how they like to handle scheduling, communication methods, meeting style/frequency, and more.

If you’re not quite sure what cross-departmental collaboration looks like, we’ve singled out eight common business processes that require input from multiple departments below. Remember how you mapped out processes that included multiple departments in the first step? Workflow automation software is the best way to ensure that your different teams consistently follow through with the ideal approach, always including the right person at the right time. If a campaign truly only benefits Marketing, other teams may pitch in if it doesn’t take too much of their time. But at the end of the day, they’ve (rightly) got to focus on work that furthers their own goals.

Marketing Campaign Examples Pdf

With these feedback systems in place, you can identify ways to adjust the collaboration processes between departments and continue improving upon it and innovating your organization’s workflows. Doing this ensures that each department understands each other and how their work fits into the business. With this in mind, it will be easier for various departments to work together to reach the primary business goals. With cross-department collaboration, you can combine diverse viewpoints and expertise from various departments to help generate fresh ideas. This also allows you to change the workplace culture and promote continuous learning and innovation, inspiring your employees to continue striving for growth.

For example, what is the standard response time in your industry and managed by the main competitors? What level of services is your target audience used to, and can you offer an even higher level of services to satisfy them with your business processes? When you consider such points, you build a definition of great services for your company and set a high plank than other companies will have to compete against.

Collaborating between departments is more than just “cooperating” with other teams. It involves cultivating a shared vision, mutual respect, and in-depth understanding of each other’s roles. Each department strives for a common goal of achieving excellent business outcomes and outstanding customer experience. According to a recent study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform. As such, it only makes sense that marketing and customer service work together closely to both monitor and respond to online inquiries and complaints. Customers are often looking for timely responses and having an internal protocol and joint task teams handle social media means that you can reply promptly and effectively.

Read more about The importance of marketing and support departments joint work here.